Neuro sells psychoactive drinks to boost mood, concentration, memory, and sleep.
I dig a knife into a cardboard box, slit it open, and lift a plastic bottle of bright red fluid from inside. I set it down on my kitchen table, next to my coffee and eggs. The drink, called NeuroSonic, is labeled with a cartoon silhouette of a head, with a red circle where its brain should be. A jagged line—presumably the trace of an ekg—crosses the circle. And down at the very bottom of the bottle, it reads, “Mental performance in every bottle.”
My office is full of similar boxes: Dream Water (“Dream Responsibly”), Brain Toniq (“The clean and intelligent think drink”), iChill (“helps you relax, reduce stress, sleep better”), and Nawgan (“What to Drink When You Want to Think”). These products contain mixtures of neurotransmitters, hormones, and neuroactive amino acids, but you don’t need a prescription to buy them. I ordered mine on Amazon, and you can even find them in many convenience stores.
I unscrew the cap from one of them and take a gulp. NeuroSonic tastes like cherry and aluminum. I wait for my neurons to light up…